API Reference › Google Ads › update_keyword

update_keyword

Google Ads Write

🚨 **IF THIS TOOL RETURNS A QUOTA ERROR:** - The error message will include a clickable upgrade link - Show the FULL error message to the user (it contains the upgrade link) - DO NOT attempt to work ar

Endpoint

POST https://api.adspirer.ai/api/v1/tools/update_keyword/execute

Headers

Description

🚨 **IF THIS TOOL RETURNS A QUOTA ERROR:** - The error message will include a clickable upgrade link - Show the FULL error message to the user (it contains the upgrade link) - DO NOT attempt to work around the error or use alternative data - DO NOT create campaigns or perform actions without valid tool data - STOP and direct the user to upgrade via the provided link Update keyword bid or status. **Parameters:** - keyword_id: The keyword to update (REQUIRED - get from get_campaign_structure) - ad_group_id: The ad group containing the keyword (REQUIRED) - cpc_bid_micros: New bid in micros (1 USD = 1,000,000). Example: 2500000 = $2.50 - status: ENABLED or PAUSED - customer_id: Optional **Can update:** - Bid amount (cpc_bid_micros) - Status (ENABLED/PAUSED) **CANNOT update (immutable):** - Keyword text - Match type **Execution time:** 2-3 seconds **Example:** User: "Increase the bid on 'running shoes' to $3" Agent: 1. Uses get_campaign_structure to find the keyword_id 2. Uses update_keyword with cpc_bid_micros=3000000

Request body

All tool arguments are wrapped in an arguments object.

FieldTypeDescription
keyword_idstring requiredThe keyword ID to update. Use get_campaign_structure to find this.
ad_group_idstring requiredThe ad group ID the keyword belongs to.
cpc_bid_microsinteger optionalNew bid in micros (1 USD = 1,000,000 micros). Example: 2500000 for $2.50
statusstring optionalNew status: ENABLED or PAUSED
customer_idstring optionalGoogle Ads customer ID. Required for multi-account users. Get from list_connected_accounts.

Example request

{
  "arguments": {
    "keyword_id": "string",
    "ad_group_id": "string",
    "cpc_bid_micros": 1,
    "status": "string",
    "customer_id": "string"
  }
}

Example responses

200 — Success

{
  "success": true,
  "data": {
    "text": "(tool-specific textual output for update_keyword)",
    "quota": {
      "used": 42,
      "limit": 150,
      "tier": "plus",
      "period_end": "2026-05-01"
    }
  },
  "tool": "update_keyword"
}

400 — Tool-level error (bad arguments / multi-account selection)

{
  "success": false,
  "error": "You have 25 meta_ads accounts connected. Please specify which account to use by passing the ad_account_id parameter:\n  - Acme Holdings (ad_account_id=\"act_123456789\")\n  - Acme EU (ad_account_id=\"act_987654321\")",
  "is_error": true,
  "tool": "update_keyword"
}

402 — Quota exhausted

{
  "success": false,
  "error": "\ud83d\udea8 Monthly limit reached (150/150 tool calls on Plus tier).\nUpgrade to Pro at https://adspirer.ai to keep building.",
  "is_error": true,
  "tool": "update_keyword",
  "quota": {
    "used": 150,
    "limit": 150,
    "tier": "plus",
    "period_end": "2026-05-01",
    "upgrade_url": "https://adspirer.ai"
  }
}

Try it live

Interactive: Swagger UI

Machine-readable: OpenAPI 3.1 spec · llms-full.txt

More tools: Google Ads · All tools

Adspirer REST API — get an API key at adspirer.ai/keys · adspirer.ai