API Reference › integrations › google_tag_manager

google_tag_manager

integrations Write

Read and manage tags and variables in the user's Google Tag Manager containers

Endpoint

POST https://api.adspirer.ai/api/v1/tools/google_tag_manager/execute

Headers

Description

Read and manage tags and variables in the user's Google Tag Manager containers. Use this when the user asks about: - Which tags (conversion pixels, analytics, remarketing) are configured on their site - Whether a specific pixel or tag exists and is set up correctly - Diagnosing why a conversion pixel isn't firing (read the tag config) - Creating or updating a tag or a GTM variable - 'Is my Meta pixel installed?', 'list my GTM tags', 'why isn't my conversion tracking firing', 'add a tag for X' This app exposes 6 actions. Call `action: "list_tools"` first for the exact names and parameters (account → container → workspace → tag hierarchy). ⚠️ create-tag, update-tag and update-variable WRITE to a live container that fires the customer's tracking on their real website — a wrong edit can silently break conversion tracking across their whole site. Confirm the exact change with the user before any write; prefer the read actions (get-tag, get-tags) for diagnostics. The user must have connected Google Tag Manager in the Adspirer Connections tab. If not connected, this tool returns a connect link the user can click.

Request body

All tool arguments are wrapped in an arguments object.

FieldTypeDescription
actionstring required'list_tools': discover available actions for this app. 'execute': run a specific action by name. one of: list_tools, execute
tool_namestring optionalName of the Pipedream action to execute (required when action='execute'). Get exact names + parameters from action='list_tools' first.
argumentsobject optionalArguments object to pass to the action (required when action='execute').

Example request

{
  "arguments": {
    "action": "list_tools"
  }
}

Example responses

200 — Success

{
  "success": true,
  "data": {
    "text": "(tool-specific textual output for google_tag_manager)",
    "quota": {
      "used": 42,
      "limit": 150,
      "tier": "plus",
      "period_end": "2026-05-01"
    }
  },
  "tool": "google_tag_manager"
}

400 — Tool-level error (bad arguments / multi-account selection)

{
  "success": false,
  "error": "You have 25 meta_ads accounts connected. Please specify which account to use by passing the ad_account_id parameter:\n  - Acme Holdings (ad_account_id=\"act_123456789\")\n  - Acme EU (ad_account_id=\"act_987654321\")",
  "is_error": true,
  "tool": "google_tag_manager"
}

402 — Quota exhausted

{
  "success": false,
  "error": "\ud83d\udea8 Monthly limit reached (150/150 tool calls on Plus tier).\nUpgrade to Pro at https://adspirer.ai to keep building.",
  "is_error": true,
  "tool": "google_tag_manager",
  "quota": {
    "used": 150,
    "limit": 150,
    "tier": "plus",
    "period_end": "2026-05-01",
    "upgrade_url": "https://adspirer.ai"
  }
}

Try it live

Interactive: Swagger UI

Machine-readable: OpenAPI 3.1 spec · llms-full.txt

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Adspirer REST API — get an API key at adspirer.ai/keys · adspirer.ai