get_meta_campaign_performance

Meta Ads Read

User asks about Meta/Facebook/Instagram ad performance, campaign metrics, ROAS, spend analysis, or wants to understand how their Meta ads are performing

Endpoint

POST https://api.adspirer.ai/api/v1/tools/get_meta_campaign_performance/execute

Headers

Description

User asks about Meta/Facebook/Instagram ad performance, campaign metrics, ROAS, spend analysis, or wants to understand how their Meta ads are performing. This tool retrieves comprehensive campaign performance metrics from Meta Ads. Returns: - Account summary (total spend, impressions, reach, conversions, ROAS) - Campaign breakdown with status and objectives - Top performing campaigns by ROAS - Meta-specific metrics (reach, frequency, reach/impressions ratio) - Optimization recommendations When to use this tool: - "How are my Meta ads performing?" - "What's my Facebook campaign ROAS?" - "Show me Instagram ad performance" - "Which Meta campaigns are doing best?" - "Analyze my Meta ad spend" Parameters: - lookback_days: 7, 14, 30 (default), 60, or 90 days - start_date: Optional start date (YYYY-MM-DD). Overrides lookback_days when used with end_date. - end_date: Optional end date (YYYY-MM-DD). Overrides lookback_days when used with start_date. ⚠️ DATE CLARIFICATION: If the user's date request is vague or ambiguous (e.g., "March to June" without a year, "last quarter", "recently", "a few months ago"), ask the user to specify exact dates before calling this tool. Do not assume or guess dates. - include_recommendations: true (default) or false - ad_account_id: Required for multi-account users. Get from list_connected_accounts Execution time: 1-3 seconds (cached database query) Data source: campaign_daily_metrics table (updated nightly) Note: Unlike Google Ads, Meta does not have keyword or search term data. Meta uses interest-based targeting.

Request body

All tool arguments are wrapped in an arguments object.

FieldTypeDescription
start_datestring optionalStart date (YYYY-MM-DD). If provided with end_date, overrides lookback_days for custom date range queries.
end_datestring optionalEnd date (YYYY-MM-DD). If provided with start_date, overrides lookback_days for custom date range queries.
date_rangestring optionalDate range preset: 'last_7_days', 'last_14_days', 'last_30_days', 'last_60_days', 'last_90_days'. Overrides lookback_days. Ignored if start_date/end_date are provided.
raw_databoolean optionalIf true, return ONLY raw metrics as a JSON code block (spend, clicks, impressions, conversions, CPA, CPC, CTR, CVR, ROAS by campaign/ad/date). Strips severity labels, suggested bids/budgets, industry benchmarks, and optimization recommendations. Use when you run your own attribution model or want to minimize token usage. default: false
lookback_daysinteger optionalNumber of days to analyze (7, 14, 30, 60, or 90 days). Default is 30 days. default: 30
include_recommendationsboolean optionalInclude optimization recommendations. Default is true. default: true
ad_account_idstring optionalMeta Ad Account ID. Required for multi-account users. Get from list_connected_accounts.

Example request

{
  "arguments": {
    "start_date": "string",
    "end_date": "string",
    "date_range": "string",
    "raw_data": false,
    "lookback_days": 30,
    "include_recommendations": true
  }
}

Example responses

200 — Success

{
  "success": true,
  "data": {
    "text": "(tool-specific textual output for get_meta_campaign_performance)",
    "quota": {
      "used": 42,
      "limit": 150,
      "tier": "plus",
      "period_end": "2026-05-01"
    }
  },
  "tool": "get_meta_campaign_performance"
}

400 — Tool-level error (bad arguments / multi-account selection)

{
  "success": false,
  "error": "You have 25 meta_ads accounts connected. Please specify which account to use by passing the ad_account_id parameter:\n  - Acme Holdings (ad_account_id=\"act_123456789\")\n  - Acme EU (ad_account_id=\"act_987654321\")",
  "is_error": true,
  "tool": "get_meta_campaign_performance"
}

402 — Quota exhausted

{
  "success": false,
  "error": "\ud83d\udea8 Monthly limit reached (150/150 tool calls on Plus tier).\nUpgrade to Pro at https://adspirer.ai to keep building.",
  "is_error": true,
  "tool": "get_meta_campaign_performance",
  "quota": {
    "used": 150,
    "limit": 150,
    "tier": "plus",
    "period_end": "2026-05-01",
    "upgrade_url": "https://adspirer.ai"
  }
}

Try it live


Adspirer REST API — get an API key at adspirer.ai/keys · adspirer.ai