detect_tiktok_creative_fatigue

TikTok Ads Read

Detect TikTok creative fatigue using video-specific metrics (hook rate decline, completion rate decline, engagement decline, frequency)

Endpoint

POST https://api.adspirer.ai/api/v1/tools/detect_tiktok_creative_fatigue/execute

Headers

Description

Detect TikTok creative fatigue using video-specific metrics (hook rate decline, completion rate decline, engagement decline, frequency). Returns: fatigue score (0-100) per ad, severely fatigued / at-risk / healthy counts, refresh schedule, recommendations. TikTok-specific: Hook rate (first 2 seconds) is the primary fatigue signal (35% weight). When to use: "Are my TikTok ads fatigued?", "TikTok creative refresh", "Which TikTok videos need replacing?" Parameters: - lookback_days: default 30 - frequency_threshold: override (default 3.5)

Request body

All tool arguments are wrapped in an arguments object.

FieldTypeDescription
lookback_daysinteger optionalDays to analyze default: 30
frequency_thresholdnumber optionalOverride frequency threshold (default 3.5)
advertiser_idstring optionalTikTok advertiser ID. Required for multi-account users. Get from list_connected_accounts.
start_datestring optionalStart date YYYY-MM-DD
end_datestring optionalEnd date YYYY-MM-DD
raw_databoolean optionalIf true, return ONLY raw metrics as a JSON code block (no severity labels, suggested bids/budgets, industry benchmarks, or optimization recommendations). Use when you run your own attribution model or want to minimize token usage. default: false

Example request

{
  "arguments": {
    "lookback_days": 30,
    "frequency_threshold": 1.0,
    "advertiser_id": "string",
    "start_date": "string",
    "end_date": "string",
    "raw_data": false
  }
}

Example responses

200 — Success

{
  "success": true,
  "data": {
    "text": "(tool-specific textual output for detect_tiktok_creative_fatigue)",
    "quota": {
      "used": 42,
      "limit": 150,
      "tier": "plus",
      "period_end": "2026-05-01"
    }
  },
  "tool": "detect_tiktok_creative_fatigue"
}

400 — Tool-level error (bad arguments / multi-account selection)

{
  "success": false,
  "error": "You have 25 meta_ads accounts connected. Please specify which account to use by passing the ad_account_id parameter:\n  - Acme Holdings (ad_account_id=\"act_123456789\")\n  - Acme EU (ad_account_id=\"act_987654321\")",
  "is_error": true,
  "tool": "detect_tiktok_creative_fatigue"
}

402 — Quota exhausted

{
  "success": false,
  "error": "\ud83d\udea8 Monthly limit reached (150/150 tool calls on Plus tier).\nUpgrade to Pro at https://adspirer.ai to keep building.",
  "is_error": true,
  "tool": "detect_tiktok_creative_fatigue",
  "quota": {
    "used": 150,
    "limit": 150,
    "tier": "plus",
    "period_end": "2026-05-01",
    "upgrade_url": "https://adspirer.ai"
  }
}

Try it live


Adspirer REST API — get an API key at adspirer.ai/keys · adspirer.ai