create_microsoft_uet_tags

Microsoft Advertising Write

Create a UET tag

Endpoint

POST https://api.adspirer.ai/api/v1/tools/create_microsoft_uet_tags/execute

Headers

Authorization: Bearer sk_live_... — your Adspirer API key (required)
Content-Type: application/json (required)
Idempotency-Key: <uuid> — recommended for write operations to make retries safe

Description

Create a UET tag. The response returns the tracking-script snippet the customer must install site-wide (in the page head) to collect conversions. One UET tag can back all conversion goals and remarketing lists — most accounts need only one. Creates a live tag via the Microsoft API.

Request body

All tool arguments are wrapped in an arguments object.

Field	Type	Description
`account_id`	`string` optional	Microsoft Advertising ad account id (numeric AccountId — NOT the 8-character account number shown in the UI). Get it from list_microsoft_accounts. Required when more than one account is connected; may be omitted with exactly one. `customer_id` is accepted as an alias. If the tool replies that several accounts are connected, re-run with this set — that reply is NOT a connection problem.
`customer_id`	`string` optional	Alias of account_id.
`uet_tags`	`array` required	UET tags to create. Each: {name (req), description?, industry?}. The response returns each tag's id + the TrackingScript (a JS snippet) the customer must install site-wide to collect conversions. One UET tag can back all conversion goals + remarketing lists.

Example request

{
  "arguments": {
    "uet_tags": [
      {}
    ],
    "account_id": "string",
    "customer_id": "string"
  }
}

Example responses

200 — Success

{
  "success": true,
  "data": {
    "text": "(tool-specific textual output for create_microsoft_uet_tags)",
    "quota": {
      "used": 42,
      "limit": 150,
      "tier": "plus",
      "period_end": "2026-05-01"
    }
  },
  "tool": "create_microsoft_uet_tags"
}

400 — Tool-level error (bad arguments / multi-account selection)

{
  "success": false,
  "error": "You have 25 meta_ads accounts connected. Please specify which account to use by passing the ad_account_id parameter:\n  - Acme Holdings (ad_account_id=\"act_123456789\")\n  - Acme EU (ad_account_id=\"act_987654321\")",
  "is_error": true,
  "tool": "create_microsoft_uet_tags"
}

402 — Quota exhausted

{
  "success": false,
  "error": "\ud83d\udea8 Monthly limit reached (150/150 tool calls on Plus tier).\nUpgrade to Pro at https://adspirer.ai to keep building.",
  "is_error": true,
  "tool": "create_microsoft_uet_tags",
  "quota": {
    "used": 150,
    "limit": 150,
    "tier": "plus",
    "period_end": "2026-05-01",
    "upgrade_url": "https://adspirer.ai"
  }
}

Try it live

Interactive: Swagger UI

Machine-readable: OpenAPI 3.1 spec · llms-full.txt

More tools: Microsoft Advertising · All tools

Adspirer REST API — get an API key at adspirer.ai/keys · adspirer.ai