analyze_meta_ad_performance

Meta Ads Read

User wants detailed analysis of specific Meta ads, creative performance, or wants to identify winning/losing ad variations

Endpoint

POST https://api.adspirer.ai/api/v1/tools/analyze_meta_ad_performance/execute

Headers

Description

User wants detailed analysis of specific Meta ads, creative performance, or wants to identify winning/losing ad variations. This tool provides ad-level and creative-level insights for Meta campaigns. Returns: - Top performing ads by CTR and conversion rate - Underperforming ads that need attention - Creative fatigue indicators (high frequency, declining CTR) - Video completion metrics (25%, 50%, 75%, 100% watched) - Creative optimization recommendations When to use this tool: - "Which of my Meta ads are performing best?" - "Are any of my Facebook ads fatigued?" - "Show me my Instagram video ad performance" - "Which creatives should I pause?" - "Analyze my ad variations" Parameters: - lookback_days: 7, 14, 30 (default), 60, or 90 days - start_date: Optional start date (YYYY-MM-DD). Overrides lookback_days when used with end_date. - end_date: Optional end date (YYYY-MM-DD). Overrides lookback_days when used with start_date. ⚠️ DATE CLARIFICATION: If the user's date request is vague or ambiguous (e.g., "March to June" without a year, "last quarter", "recently", "a few months ago"), ask the user to specify exact dates before calling this tool. Do not assume or guess dates. - campaign_id: Optional - filter to specific campaign - include_video_metrics: true (default) or false - ad_account_id: Required for multi-account users. Get from list_connected_accounts Execution time: 1-3 seconds (cached database query) Data source: ad_group_daily_metrics table (Meta ad sets stored as ad groups) Creative fatigue detection: - High frequency (>4.0) with declining CTR - CTR dropped >20% from first week - Same creative running >14 days without refresh

Request body

All tool arguments are wrapped in an arguments object.

FieldTypeDescription
start_datestring optionalStart date (YYYY-MM-DD). If provided with end_date, overrides lookback_days for custom date range queries.
end_datestring optionalEnd date (YYYY-MM-DD). If provided with start_date, overrides lookback_days for custom date range queries.
date_rangestring optionalDate range preset: 'last_7_days', 'last_14_days', 'last_30_days', 'last_60_days', 'last_90_days'. Overrides lookback_days. Ignored if start_date/end_date are provided.
raw_databoolean optionalIf true, return ONLY raw metrics as a JSON code block (spend, clicks, impressions, conversions, CPA, CPC, CTR, CVR, ROAS by campaign/ad/date). Strips severity labels, suggested bids/budgets, industry benchmarks, and optimization recommendations. Use when you run your own attribution model or want to minimize token usage. default: false
lookback_daysinteger optionalNumber of days to analyze (7, 14, 30, 60, or 90 days). Default is 30 days. default: 30
campaign_idstring optionalFilter to specific campaign ID (optional - analyzes all campaigns if not provided)
include_video_metricsboolean optionalInclude video completion metrics (25%, 50%, 75%, 100% watched). Default is true. default: true
limitinteger optionalMaximum number of ads to return (default 100, max 200). Use with offset for pagination. default: 100
offsetinteger optionalNumber of ads to skip for pagination (default 0). Use with limit to get next page. default: 0
ad_account_idstring optionalMeta Ad Account ID. Required for multi-account users. Get from list_connected_accounts.

Example request

{
  "arguments": {
    "start_date": "string",
    "end_date": "string",
    "date_range": "string",
    "raw_data": false,
    "lookback_days": 30,
    "campaign_id": "string"
  }
}

Example responses

200 — Success

{
  "success": true,
  "data": {
    "text": "(tool-specific textual output for analyze_meta_ad_performance)",
    "quota": {
      "used": 42,
      "limit": 150,
      "tier": "plus",
      "period_end": "2026-05-01"
    }
  },
  "tool": "analyze_meta_ad_performance"
}

400 — Tool-level error (bad arguments / multi-account selection)

{
  "success": false,
  "error": "You have 25 meta_ads accounts connected. Please specify which account to use by passing the ad_account_id parameter:\n  - Acme Holdings (ad_account_id=\"act_123456789\")\n  - Acme EU (ad_account_id=\"act_987654321\")",
  "is_error": true,
  "tool": "analyze_meta_ad_performance"
}

402 — Quota exhausted

{
  "success": false,
  "error": "\ud83d\udea8 Monthly limit reached (150/150 tool calls on Plus tier).\nUpgrade to Pro at https://adspirer.ai to keep building.",
  "is_error": true,
  "tool": "analyze_meta_ad_performance",
  "quota": {
    "used": 150,
    "limit": 150,
    "tier": "plus",
    "period_end": "2026-05-01",
    "upgrade_url": "https://adspirer.ai"
  }
}

Try it live


Adspirer REST API — get an API key at adspirer.ai/keys · adspirer.ai