analyze_linkedin_wasted_spend

POST https://api.adspirer.ai/api/v1/tools/analyze_linkedin_wasted_spend/execute

User asks about wasted ad spend, unprofitable campaigns, where their LinkedIn budget is being wasted, or wants to identify underperformers. Identifies LinkedIn campaigns and B2B segments wasting money: Campaign Analysis: - Campaigns losing money (ROAS < 1.0 = actual loss) - Campaigns underperforming (ROAS below target = opportunity cost) - Severity classification (CRITICAL, HIGH, MEDIUM) - Wasted spend calculation per campaign B2B Demographic Waste: - Seniority levels with poor ROAS - Industries not converting - Company sizes wasting budget - Job functions underperforming Creative Waste: - Fatigued creatives (14-day threshold) - Low engagement creatives - High spend but low lead creatives Returns: - Total wasted spend and percentage - Campaigns to pause/reduce - Segments to exclude - Quick actions with monthly savings estimates Parameters: - lookback_days: Number of days to analyze (7-120). Default: 30 - start_date: Optional start date (YYYY-MM-DD). Overrides lookback_days when used with end_date. - end_date: Optional end date (YYYY-MM-DD). Overrides lookback_days when used with start_date. ⚠️ DATE CLARIFICATION: If the user's date request is vague or ambiguous (e.g., "March to June" without a year, "last quarter", "recently", "a few months ago"), ask the user to specify exact dates before calling this tool. Do not assume or guess dates. - target_roas: Override target ROAS threshold - include_demographic_breakdown: Include B2B segment waste. Default: true - include_creative_analysis: Include creative-level waste. Default: true - ad_account_id: Required for multi-account users. Get from list_connected_accounts Example Prompts: - "Where am I wasting money on LinkedIn?" - "Which LinkedIn campaigns are losing money?" - "Show me LinkedIn wasted spend" - "Which B2B segments should I stop targeting?" - "How can I reduce LinkedIn ad waste?" Execution time: 4-6 seconds **Quick Actions (IMPORTANT — read severity context first):** - ⏳ LEARNING campaigns → Do NOT pause. Monitor for 14+ days before judging. - ❓ INSUFFICIENT_DATA campaigns → Need more spend before analysis is meaningful. - 🚨 CRITICAL campaigns (established, 14+ days, ZERO conversions) → Consider pausing - 🚨 CRITICAL campaigns (established, 14+ days, HAS conversions) → Review performance, verify revenue in ad platform before reducing budget - 🔴 HIGH severity (established, 14+ days) → Consider reducing budget by 50-70% - 🟡 MEDIUM → Optimize targeting, ad copy, landing pages ⚠️ **NEVER say "pause" for a campaign that has conversions.** Say "review" or "reduce budget" instead. ⚠️ **NEVER recommend pausing a campaign in LEARNING phase.** ⚠️ **If ALL campaigns are LEARNING or INSUFFICIENT_DATA, tell the user their account is too new for waste analysis and recommend checking back in 2 weeks.** ⚠️ **Consider campaign objective: brand awareness campaigns will not have ROAS data. This is normal.** ⚠️ **When data confidence is MEDIUM or LOW, soften all recommendations and add verification prompts.**

{
  "arguments": {
    "start_date": "string",
    "end_date": "string",
    "date_range": "string",
    "raw_data": false,
    "lookback_days": 30,
    "target_roas": 0.1
  }
}

{
  "success": true,
  "data": {
    "text": "(tool-specific textual output for analyze_linkedin_wasted_spend)",
    "quota": {
      "used": 42,
      "limit": 150,
      "tier": "plus",
      "period_end": "2026-05-01"
    }
  },
  "tool": "analyze_linkedin_wasted_spend"
}

{
  "success": false,
  "error": "You have 25 meta_ads accounts connected. Please specify which account to use by passing the ad_account_id parameter:\n  - Acme Holdings (ad_account_id=\"act_123456789\")\n  - Acme EU (ad_account_id=\"act_987654321\")",
  "is_error": true,
  "tool": "analyze_linkedin_wasted_spend"
}

{
  "success": false,
  "error": "\ud83d\udea8 Monthly limit reached (150/150 tool calls on Plus tier).\nUpgrade to Pro at https://adspirer.ai to keep building.",
  "is_error": true,
  "tool": "analyze_linkedin_wasted_spend",
  "quota": {
    "used": 150,
    "limit": 150,
    "tier": "plus",
    "period_end": "2026-05-01",
    "upgrade_url": "https://adspirer.ai"
  }
}